The only thing harder than producing marketing results may be determining how you achieved them. Was it the media? the message? the timing? the offer? the seasons? the competitors? More importantly, is determining how you can replicate that success—or avoid that stumble. In an ideal world, you would use a control group. But how do you isolate the true causes of success in the often chaotic real world, especially when you have multiple programs and scanty pre-launch data?

Introducing our Marketing Optimization solution.

While clearly there are multiple factors impacting customer purchases at any given time, with the right analyses, it is possible to look backward to determine the return on investments for marketing tactics and project the outcome of future scenarios.

Our approach is to leverage time-series data within a flexible model to determine all the independent variables that affect your success.

You can now understand the trade-off value of selecting one media type over another or the variation in response due to channel delivery.

• Media Influence – based on channel of delivery
• Content Influence – based on creative content
• Competitive Influence – based on competitive marketing tactics
• Timing Influence – based on seasonality

The interactive nature of our Marketing Optimization solution allows you to analyze alternative “what-if” investment scenarios. Additionally, the solution can also help diagnose the reasons for change in marketing effectiveness over time.