Flash 8 (or later) is required view the animation on this page.
She has no problems with your new initiative... That may be the problem.
EmGaugeSM
Our EmGaugeSM tool can take you beyond “satisfaction”
to help you speak to nine distinct sets of Emotional drivers
including identifying individuals who are content but disengaged.
Contact us to get the REAL Insight.
Emotion explains more than 70% of purchase intent whether someone is buying a product or buying into an initiative. And when you start looking hard at the idea of “satisfaction,” you realize it can be a mixed blessing.
Our EmGauge solution enables you to understand the emotional factors that drive decisions based on nine emotional groups. This revolutionary approach assesses the critically important emotional bonds of such factors as boredom, anxiety, and temptation that together reflect the true health of your relationships.
We help our clients understand the emotional factors that drive consumer decisions based on the following nine emotional drivers:
- Pleased but Unmotivated
- Warmly Accepting
- Interested Excited
- Reserved
- Ambivalent
- Apprehensive
- Uninterested
- Un-accepting
- Disgusted
Once these emotions are understood, the value proposition can then be communicated in a more meaningful and emotionally resonant way. The payoff is a far stronger link to business results than a stand-alone satisfaction metric.
We bring confidence that you are targeting your audience with all the right reasons.
On-line Emgauge Survey Demonstration
Key Benefits
- Know the complete picture of how your audience feels about your offering
- Determine which aspects of your brand are most motivating
- Realize higher margins based on emotional benefits
- Identify desirable emotional drivers to attract new customers
- Enhance the experience to increase share of wallet
Wondering where to start? A small step can yield Big Results! Find out more.
Request Information
